Have you been noticing drop in your rankings and wondering what’s going wrong? Here are a few good ways to stop this downfall and repair the damage that has been done.
Use Internal Linking
Internal links are often underestimated by a lot of webmasters who fail to realize how much their rankings can benefit by using this simple technique. Internal linking is all about linking the pages that exist within your website with one another. The only thing to remember in this case is to avoid using rich anchor text when interlinking your pages.
Improve Site Speed
It is already known that Google considers site speed as a ranking factor. Google associates a slow loading site with bad user experience as it causes users to leave the page. So do make sure your website speed is up to the mark.
Avoid Building Links to Pages That Have Suffered Fall in Rankings
The first solution that pops into the mind of a person who sees a drop in rankings is to build more links. Here again it should be noted that linking your website to pages that have suffered a drop in their own rankings will make the situation worse for you.
Keep Your Content Fresh
Google wants to bring fresh content to its users, and that’s your cue on how to impress it. Fill your website will new and unique content so that Google finds a reason to rank your website. If the content is of value to users, they will spend more time on your website, share its content and link with it. You can even update your old content to make it relevant for reading once more.
Increase Your Click-Through-Rate (CTR)
Your Click-Through-Rate is tracked by Google as it is used as an indicator to establish how relevant a page is for the keywords it is being ranked for. Websites with high CTRs will rank better than those which have low CTRs.
The key to high CTRs is encouraging more clicks on your page. An example of this is writing great Page Titles and Meta Tags.
Optimizing Your Site for Different Devices
Today a large portion of web traffic comes from mobile devices. If your website is not optimized for them, users will have a bad experience when they visit your site, resulting in high percentage of exits and a high bounce rate.
Site optimization consists of making sure that your website loads quickly and it has a responsive design. Both of them will help in providing a good experience to users and make them stay longer.
Sharing your content on social media sites will not affect your rankings directly, but it you will have more traffic coming on to your website. This means there is a greater chance that people will link with your content, thus improving your rankings.
While most people are obsessed about tracking their rankings, the emphasis should be to improve the traffic that comes to your website. When you have a good amount of incoming traffic, your website will rank better automatically.