One of the latest and most inexpensive ways to advertise your product/services is viral marketing. This is a very effective medium to intelligently target your potential customers. What makes this method unique is that the publicity of your product/service is carried out by people themselves. This is a lot cheaper than other mediums for advertising like pay per click, banner advertising, etc.
With the increase in the importance of social networking websites like Facebook and Twitter, the scope and ease of viral advertising has increased many fold. This can be seen easily from a few statistics below:
Two thirds of the world’s Internet population now visit a social network or blog site weekly.220+ million people visit the top 25 social networks each month.Facebook alone has 500+ million active usersCustomized Facebook applications are an innovative way to generate an interest that can turn into a chain reaction with people sharing the application with all their friends.
On twitter as well, intelligent and witty tweets have the potential of turning viral through retweets.
Other traditional methods include email marketing where the content of the email is informative and interesting which prompts people to forward it to all their contacts.
Digitalforce specializes in setting up viral marketing campaigns that maximize your ROI. We disguise your messages within a game, contest or a free download offer and once launched, it spreads like wildfire thriving on the basic human tendency to ‘share’.
