Affiliate Marketing

How affiliate marketing works

Within this example a 'merchant' is an online retailer with a transactional website where you can buy products or services. An 'affiliate' is an online publisher or partner who has access to traffic.

Affiliates are traditionally website owners who can send traffic, via links to your site. They do this on the basis that any sales generated from this traffic will earn them an agreed commission. This reward model is commonly known as Cost Per Action (CPA) and is more transparent and accountable than the older Cost Per Click (CPC) model.

There are many different affiliate types to work with and these relationships are facilitated by a merchant joining the network and using the promotion tools available. In every case the affiliate takes the risk of sending you traffic at no cost to you as you only have to reward them if their traffic completes a purchase.

1. A consumer visits an affiliate's website (for example a shopping portal or directory)
2. The customer finds a product (or retailer) and clicks the link to be taken to the merchant's site to review or purchase (this click-through stores a network cookie on their PC). *
3. The customer completes the sale online. Tracking software records the key purchase data such as sale amount, IP, date and time, etc and reports this to Affiliate Window. The customer journey has now concluded.
4. The merchant is able to allow a period of 'grace' to consider the sale complete and pays commission due to the affiliate for sales generated.
5. Affiliate marketing can provide your business with one of the most cost effective ways to advertise and acquire new customers. However, the affiliate landscape is competitive and very few can tread that path without the help ofaffiliate marketing services specialists.

6. Why Silverbean?
7. Here are just a few reasons why you should contact us if you would like to launch an affiliate program or indeed already have one that needs that performance boost.
8. Pay for results
9. No large monthly management fees with us. The vast majority of what we will charge you will is directly linked to the sales we generate from the affiliate program.
10. Proven track record. Results.
11. We have a great track record when it comes to delivering results and return on investment. Ask us for references and check out our affiliate marketing case studies.
12. You would like the best affiliates in your affiliate program
13. Our established relationships wit h the UK’s best affiliates will enable us to recruit them into your affiliate program.
14. Pro-active and creative
15. The affiliate marketplace is competitive and we are sure your competitors are working hard to maximise their sales from it. We will create the reasons why affiliates will want to join your affiliate program and generate sales for your business.
16. A strategy linked directly to your expectations, goals and objectives.
17. We hear it so often. Our previous agency did not listen to us.
18. Not only do we listen we also ask questions as well. We get to know your business, what sells and how you make profits. We then make sure your affiliate marketing strategy delivers more of what you want.
19. An affiliate management team motivated by results.
20. We employ a dedicated, professional team of people who love affiliate marketing. They are motivated by results and delivering success. Now only if Fabio Capello had them playing in the World Cup!
21. Be in the loop with monthly reports.
22. Unless we are sat next to you in your office then how do you know what we are doing? Easy.
23. We provide monthly reports detailing our activities and the results we generate. You’ll also hear from your account manager every week and lets not forget the important monthly review conference call.

DIFFERENTIATORS

Everything we do is to improve results. Affiliate marketing has unlimited potential and with the right vision and some TLC the channel can easily

become a Top 5 in your overall marketing mix.

We are extremely results oriented. Your goals are our goals.

We take pride in understanding the true goal of the affiliate channel, where it is today, and the long term vision.

We take a team based approach in day to day management and strategic development. Hey, two minds, three minds, four minds (you get the point) are better than one.

We balance innovation with the basics to get the best results while maintaining efficiencies.

We are an extension to your team and take accountability as such.

CAPABILITIES

The affiliate channel can be one of your most efficient marketing channels. After managing affiliate programs for 10+ years we’ve designed our approach around getting results while staying within efficiency goals. It starts with thoroughly learning a client’s business and then taking care of every aspect of an affiliate program.

Affiliate Relations – affiliates perform their best when they love a brand, and we make affiliates our clients’ biggest fans. Top Line Strategy – having a clear plan and execution strategy gets you to your goal.

Recruitment – we thoroughly vet content and potential before adding affiliates to your program.

Optimization – we personally reach out to affiliates to help them do better and increase results.

Affiliate Performance – understanding trends shows us areas that can be improved.

Creatives – we know what it takes to get a customer to convert and give recommendations to close the sale.

Positioning – we make sure offers and brand positioning are consistent with your standards.

Offers and Promotions – we recognize how offer performance varies and make recommendations to increase revenue, increase average order size, increase conversion rate, and more.

Key Placement Opportunities – a placement is only as good as its performance. We evaluate historic performance and recommend placements that will give you the desired return.

Datafeeds – having an up to date, fully optimized feed is integral to an affiliate program. We know what works and offer services to optimize and update your feed without tech resources. That’s right, no tech resources!

Quality – we make sure all orders are legit. No one gets credit if the order’s returned or not real.