Glossary - Internet Marketing Terms & Definitions

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Internet Marketing Terms & Definitions

Above The Fold: The upper half of the page visible without scrolling.Visible space of the page can vary due to screen settings. Clients need to pay more for advertisement on this space which can be an added burden on the internet market cost, but the results are assured in this advertisement method.

Adexcellence Company Adcenter: Microsoft’s Adcenter is a paid search program similar to Google AdWords and Yahoo ambassador. It involves paid search results on Microsoft Bing, and other search sites in its network. After Google AdWords, it is the second largest paid search service provider.

Advertising Network: An advertising network where an advertiser controls a group of websites or a share of advertisement for all the members of network. Like Google search network includes AOL, Amazon, and in their advertisers group, having two types of ad network, that is, Search and Display.

Google AdWords: Introduced in 2001 Google’s paid search marketing program is known as Google AdWords which is the largest search program in the world except in China(Baidu) and Russia(Yandex). This is the first pay per click service provider giving the quality score, factoring search relevancy (via click-through rate) along with auction for determining the ad position on search result page among the advertisers or companies looking for advertisement on Google and its associates.

AdWords Site: AdWords sites are those sites which are designed and maintained for the sole purpose of placing the Google AdWords advertisements.

Affiliate Marketing: A performance based marketing method in which a person or company will pay to its affiliates or the partners for inviting or generating traffic to their sites. Payment is do9ne either through Cost per Acquisition (CPA) or Cost per Click (CPC).

Algorithm: Term given to the formulas used by the search engine to establish ranking to your organic listings. To view and collect the information of the website, search engines send spider through the website. On the basis of the data collected, they will analyze your site and give it the ranking on basis of the data. They are very complicated for a layman to understand. Search engines protect their algorithm carefully as trade secret.

Alt Tags: Those HTML tags which describe website graphics through a block of text when moused over on the tag.Alt tags enable a search engine to categorize graphics or distinguish text that might be contained within them.

Google Analytics: Google analytics is a collection of information about the website and its users, also known as web metrics. It collects information like performance data on clicks, time, pages viewed, Web site paths, and other such information. Through the web analytics, a website owner can enhance the visitor’s experience leading to higher ROI for profit based sites.

Anchor Text: Hypertext link that can be clicked is known as anchor text. It appears as the blue underlined part in web design or in content of a web page. In SEO, important keywords are being used as anchor text.

Astroturfing: Fake campaigns used to mask inabilities of a company or a brand. Reviews are used to spread positive views about one’s own company or to malign competitors’ image.

Authority: Authority or trust is the incoming links from trusted sites. It is calculated as the sum of trust credited to a site for a particular search query.

Authority Site: A website which has incoming links from other expert or hub pages due to which the website has high trust, page rank and placement on search engine result page.

B2B: Business to business

B2C: Business to consumer

Backlinks: Offsite links of any other page or website on a particular page or site.

Baidu: Started in USA, serving mainly in china, Baidu is a non-USA based search engine. They have their own search paid result program.

Banned: Due to violating the search engine guidelines, pages are removed from search engine index, considering them as banned.

Banners: A banner is a 468*60 pixel size graphical advertisement placed on a web page.

Behavioral Targeting (BT): spot of internet becoming progressively more refined, used to place advertisement on web pages to specifically target viewers.

Bing :Bing that is a Microsoft’s search engine was commenced on May, 2009. By Microsoft it is called as Decision Engine, as it is intended to return search results in a set-up that puts answers in order to attend to the users’ requirements.

Black Hat SEO :Black Hat SEO is a term in SEO that stands for using hostile SEO strategies and techniques focusing only on search engines and not human spectators and typically doesn’t obey search engines’ rules. Black Hat SEO may also be referred to as corrupt SEO or just spamdexing (an often used Black Hat SEO practice). It can possibly result in any website being banned from a search engine.

Blog :A web log is referred to blog that stands for web page or web journal. It hands out as an openly accessible private journal for people. Typically, as a reflection of the author’s personality, bogs are updated on regular basis, where the latest blog post access comes into view at the top of the page with older entries coming after in overturn sequential order.

Blogger: A Free weblog publishing tool from Google, for sharing text, photos and video.

BTO:An abbreviation of Build to Order – BTO term is used in computer systems and electronic circuit board terminology. It refers to a service offered by a producer, where a product is created red and organized to the particular needs of an individual.


Bounce Rate :Bounce rate is a percentage of visitors, who only visit a particular website and disappear without screening any other pages. According to Google’s recommendations, “Website publishers lesser bounce rates by tailoring viewed pages to all keywords as well as ad that individuals sprint so viewed pages time and again give the info and services that were secured in the ad copy.”

Bread Crumbs :Bread crumbs is a website direction-finding system that usually comes into view straight near the top of a webpage, providing links in return to all preceding pages that the visitor navigates through for getting to the recent page. On the whole, they provide a trail for the visitor to follow back to the initial point of the website.

Brand Stacking:Brand stacking is all about multiple-pages-one-listings from a particular domain. Proceeding to 2010, a website would be providential when it had three first page fallouts for identified searches. As Google twisted its algorithm to take account of Brand Stacking, that figure has lifted up to as many as eight of the peak search rankings.

Canonical Issues: When there is duplicate content on a specific website it means there are canonical issues. If Google finds out your web pages through manifold URLs, these are declared as duplicate. Therefore, website owners are required to inform Google about their chosen URL by adding rel=”canonical to their chosen version.

Categories: Categories stand for the specific words or phrases made use of for systematizing the blog posts and other pieces of info like albums for snaps. Typically, these are wider than tags and applied in illustrations when there will normally be numerous posts or other data points for each category.

ccTLD: ccTLD refers to country code Top Level Domain that is usually a two-letter domain name extension; for instance, .uk or .de that communicates to a country or region.

Click Through Rate (CTR): CTR – click through rate is a percentage of the number of times when a user hit on an online ad for each figure of viewers, who analysis the website that contains the advertisement. For instance, if one out of 100 individuals, who visit a particular website hit on an ad and are in use to the advertiser’s then the click through rate of that ad is one percent.

Click Fraud: Click frauds – an illicit carry out that takes place when users hit on a particular website hit through ads (either banner ads or paid text links) to amplify the allocated number of hit through to the promoter.

Cloaking: Cloaking or stealth is a practice that is followed by several websites to bring one page to a search engine in order to index whilst serving an utterly diverse page to others. There are contrasting observations as to whether or not cloaking is fair.

Code Swapping: Code swapping puts up with baiting and switching that signify to alter the content once elevated rankings are attained.

Comment Spam: In SEO (Search Engine Optimization) language, comment spam is any comment that has been posted to a blog in order to create an inbound link to the comment on the own website or blog of the writer.

Content: It refers to the text or copy that is an integral part for a webpage, which is projected to have assessment for the concern to the user. In content, usually advertising, navigation, boilerplate, and branding are not integrated.

Content Management System: CMS or content management system is also known as web management system that is a software or a set of applications and tackles that facilitates an association to flawlessly generate, correct, evaluate, and publish electronic text.

Content Network: All key search engines offer an outline of content network inside its paid search edge, usually referred to as content networks; though Google just renamed their content network the Google Display Network. In Google AdWords, promoters have two alternatives for content network advertising that are pick sites and contextual advertising. 

Content Tag: These are HTML tags that describe the importance of the content enclosed inside them and legible by search spiders. Usually, content tag is consisted of Header and Alt Tags.

Contextual Advertising: It is advertising on a website that is embattled to the definite person, who is visiting the website. A contextual ad system checks the content of a website for keywords and proceeds ads to the webpage depending on what the user is screening, either via ads located on the page or pop-up advertisements.

Contextual Advertising: Advertisement that is related to the content present on the web page or is displayed on the web page.

Conversion (Goal, Lead): Sign ups, sales, ad clicks on a page adding to quantifiable goal of website are known as conversion.

Conversion Rate: The total percentage of conversions done on the website, calculated through statistics.

Cookie: Unspecified number stored in browser to aid the efficiency and dimension of advertisement. Every website stores cookie, it helps them to regain content of web page faster reducing the loading time.

Cost per Acquisition (CPA): Advertisement cost structure for websites where payment is done on the basis of an actionable even like lead, registration or sale.

Cost per Click (CPC): Cost structure payable for every click, Pay per Click advertisers has this cost structure.

Cost Per Impression (CPM): E-marketing cost structure used for charging advertisement on banner charged per 1000 impressions.

Crawler: A program, also known as spider or a bot, which moves through internet or website to collect data. Used by search engines for determining ranking of the page.

CSS: Cascading Style Sheets, used to reduce website loading time.

Customer Relationship Management (CRM): Software used by enterprise to manage customer relation in a structured manner.

Day Parting: Ads displayed on different times of the day and days of the week, even the bids or the copies are also changed simultaneously. This is either done manually or automatically on the online platforms.

Description Tags: Brief description of the website in form of HTML tags which can be understood by the search engine. Keywords are placed in descriptive manner, avoiding over stuffing of keywords.

Directories:A website devoted to search pages having brief description of the website and placed in categorical manner for better reviewing. It is a search engine for directory page.

Domain Name: Unique identification or address of a website.

Doorway Page: A web page designed and maintained for the sole purpose of attracting traffic from search engine result page. It is organic and ranks really well on search engine result.

Domain Name Monitoring: Looking for domains in .in, .net, .com, .edu, .org etc, to maintain complete uniformity of the domain name. There are some service providers, giving this service.

Duplicate Content: The content which is not unique and is displayed on any other site as well or a number of sites. It doesn’t affect the site but can provide less traffic and ranking in case a trusted site is also displaying the similar content. Search engine will prefer that content which is displayed on a trusted site.

Ecommerce: Selling or buying anything online is known as eCommerce. Sites which sell products online or engage in online trades are known as eCommerce sites.

Edgerank: Algorithm used by Facebook to determine the rank of a page or profile or post’s whose posts will appear in newsfeed on Facebook. Facebook maintains secrecy of this data which is not revealed to the page or to the post or profiles. The higher the Edgerank the more you are visible on newsfeed.

Ego Keyword: Keywords which are ranked on natural listing or paid search listing regardless of cost or returns by company or individual are ego keywords.

Email Campaign System: At present, being the form of online marketing e-mail is possibly the most overlooked and underutilized depending on the charge and efficiency of it. E-mail campaign systems consent to associations sending out e-mails to their e-mail records with a usual stare and sense. Features frequently are considered of the capability to fragment lists.

Enhanced Bidding: It is explicit to Google AdWords and when the users pick to make use of improved bidding, they are giving AdWords influence to regulate their request to build up conversions. By means of this element, users can give up to 30 percent more than the keyword bid that they lay down.

Eye-tracking: This technology utilize a amalgamation of an eye-tracker tool in order to confine an individual’s eye action or tip of look and software, which is applied to trace and examine the digital pictures from the tool.

Facebook Retargeting : Whilst the term “Facebook Retargeting” can also be submitted to other form of retargeting, it is most frequently employed to indicate serving ads to preceding website visitors while those visitors are on facebook. The website unlocked its ad swap in December, 2012 to set aside the followers to present facebook retargeting.

Feed: It is a web file that is a condensed edition of a web page, which has been produced for syndication. Feeds typically end in .xml or .rss. The button will hook up the users to the feed for the set up blog.

FFA (Free For All): It is a category of down quality webpage on which all can insert a link to their website. FFA or Free for All pages are utilized by automatic programs and consequently they are not specifically trusted as the links lean to be of down eminence.

Forums: A debate zone on websites, where individuals are allowed to post messages or comments on obtainable communication asynchronously – that is, separately of point or set moment. Chat is the synchronous corresponding.

Frames: Frames are referred to a webpage design where two or more files become visible on the similar display, all inside its personal frame. Frames are not good for SEO, as spiders every now and then stop working to properly navigate them.

Gateway Page (Doorway Page): Doorway page is also known as a jump page or an entry page. It is intended particularly with an intension to achieve elevated placement in a search engine’s ranking. These are normally planned with a fast Meta refresh that brings individuals to the page that the website essentially wants them to visit.

Gadget:  In SEO, Gadgets are insubstantial XML series that consent to the users to set interactive data within web pages. Basically, these are petite applications employed on web pages in order to provide explicit functions. 

Geo-Targeting: These are advertisements spread grounded on geographic location. In other words, it is a skill to get to prospective customers by their substantial location. Geo-targeting permits advertisers to identify which markets they do and don’t desire to attain.

Golden Triangle: Eye-tracking researches demonstrate an “F” created outline that nearly all individuals lean to look at most frequently when gazing at search engine results pages. These outlines differ to some extent amid the dissimilar search engines, but show the significance of position amid Natural Listing and Pay-per-Click ads.

Google Adwords Certified Partner: Google AdWords presents the broadest certification procedure of all the paid search marketing providers. The Google AdWords Certified Partner substitutes the previous skilled Individual program.

Google Bomb: It is a mutual assignment of manifold website holders with SEO ability to modify or hack the Google search results for a explicit word – typically for amusing effect. The “fed-up breakdown” for Google Plant is one brilliant instance.

Googlebot: It performs as a search engine speeder of Google. (See Crawler)

Google Bowling: Google Bowling is about tapping a contestant out of the search results by spotting numbers of less trusted and down quality links on their website.

Google Dance: In SEO, Google Dance is an outmoded vernacular phrase utilized to portray a time span in which Google used to reconstruct its rankings and consequently transformation, rankings of Websites on Google‘s SERP may vary throughout a more than a few day time.

Google Juice: Reliance influence and page rank from Google, which gush via outgoing links to outside pages. Concealed Text an SEO system used for demonstrating search engine spider text that individual visitors don’t observe.

Google Panda:  It is advancement over Google’s search results ranking algorithm that is intended with an aim to bring down the rank of “Down quality site” or “thin sites” and revisit top-quality sites on the top of the search results.

Google Penguin: Google Penguin is code name of Google algorithm update that was intended to reduce the search engine ranking of sites that abuse Google’s webmaster procedures by the means of black hat SEO techniques.

Graphical Search Inventory: a non text based advertisement which can be synchronized to keywords; examples are Pop-Ads, banners, visual ads, videos and sounds.

Header (Or Heading) Tags (): those HTML tags which are utilized to style the website and even exploited by the search engine bots to determine the ranking of the page.

HTML: Hyper Text Markup Language, used to create web pages on worldwide web. It is used to determine and enhance the look and feel of the web page using all the information and the features.

Hyperlink: it is the link attached to a text or an image which on clicking will transfer the viewer to another page or on another website. Used in internet marketing a lot and on pages where one cannot give enough information due to limited space.

Hosting: A hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.

Hub Expert Page: a reliable web page which has links of another related pages.

Image Maps: clickable areas on an image which takes the users to other related pages. Image maps make the web page interesting and attractive for the web users.

Impressions: impressions are the number of times an ad is displayed or seen by the viewers. It is counted by the clicks on the advertisement.

Inbound or Incoming Links: Also known as Backlinks, these are used to bring traffic from another page to a website. Used in the SEO to improve the ranking of a page on search engine.

Index: the database of the documents and information, collected by the search engines, which is used later on while performing a search. On the basis of the index listing the ranking of a website is established.

Indexed Pages: index pages are those pages which are present on the index of the search engine and can be seen on the search result.

Internet Marketing: the method of reaching out to the internet users. SEO, SEM, banner advertisement or any other method can be used for this purpose.

Internal Linking: the link on the web page which is used to connect to the page of the same website, in order to guide the users for more information within the site.

Interstitial: the advertisement that appear between the transitions of one page to another. It generally has a link which can allow the user to quite viewing the ad and go to the relevant page he was looking for.

JavaScript: it is an object oriented programming language used to make the webpage more interactive for the users giving them a better experience with loads of functions.

Keyword: the word or the group of word entered by the internet users in order to seek a search result. These are also used by the SEO executives in internet marketing for embedding links on particular words which are supposedly used as keywords.

Keyword Cannibalization: excessive usage of keyword links on web pages within the same site to confuse the search engine or the users about the relevant information.

Keyword Density: prominence of a keyword on a search page which should be as per the search engine limit otherwise it can call a penalty on the webpage on crossing the limit.  

Keyword Research: the method for determining which keywords or phrase is prominent on search engines and can help in building up rank of the website.

Keyword Spam: stuffing keywords inappropriately on a web page.

Keyword Stuffing: Means toting up immense numbers of keyword terms into the HTML or tags of a webpage. Keyword stuffing is an aged but now ineffective SEO typical carry out.

Keyword Tags: HTML tags label the keywords utilized on web pages. Meta keyword tags used to hold immense power with several older search engines until they are mired with the spammers via the same technique and customized their algorithms.

Landing Page: In search engine optimization, landing page stands for a page that users ground on when they hit on a link in the search engine result page.

Latent Semantic Indexing (LSI): Abbreviated as LSI, Latent Semantic Indexing (LSI) makes use of word links to assist search engines identify more precisely what a page is about. The LSI algorithm doesn’t essentially comprehend the gist of words on the page but it has ability to dot an outline of related words.

Link: Link is a factor on a webpage that can be hit onto source the browser to skip to another page or an additional part of the present page.

Link Bait: Link Bait is website promotion used to boost one’s website link reputation. It is authentic content inside a website or blog that is integrated by the writer to persuade or bait other bloggers into linking back to that content from their individual page.

Link Building: Link building is a practice of getting hold of hyperlinks or links from other websites back to one’s website. It is considered to be an integral part of search engine optimization.

Link Condom : One of several techniques followed to evade passing link adore to another page, or to pass up likely damaging fallouts of indorsing an awful website via an outgoing link or to deject link spam in user produced content.

Linkerati : Linkerati is a term used to illustrate online users who are most prone turning out to be the goal of a link bait campaign. Linkerati is able to create a bang on website traffic gush caused by their zeal to produce and share links.

Link Exchange: Link exchange stands for cross-linking sites to promote just toting up added inbound links to one’s site. Link exchanges that are "link farms" (less) are of no significance to one’s site since they usually hold a low page ranks.

Link Farm: Link Farm is a collection of websites, where every single one link to each other.

Link Juice: Link juice stands for reliance, ability or page-rank.

Link Love: Link love is a slang phrase which is used to depict reciprocal links. 

Link Popularity: Link popularity is the value dimension of a website grounded upon the figure and eminence of websites which link to it.

Link Spam (Comment Spam): Link spam or comment spam is associated with the links that are posted in user produced content such as blog comments.

Link Text (Anchor Text): Link text is also known as anchor text that is a user evident text of a link.  Anchor text is used by the search engines in order to point out the pertinence of the referring website and link to the content on the landing page.

Local Search: Local search is a vast and mounting segment of the search engine marketing industry. It allows users to come across trades and websites inside a particular or local geographic range.

Local Business Listings: All key search engines provide users with local business listings that emerge alongside maps at the peak of the page on numerous locally embattled searches. Having a website is not essential to have local business listings.

Long Tail Keywords: Instead of aiming at the majority frequent keywords in the specific industry, users can consider the more niche terms as their focal point that are typically longer phrases. Long tail keywords are of easy and fast going nature in order to rank in the search engines simultaneously.

Mashup: web page containing single use programs, software or links used to make user experience better.

Meta Search Engine: that search engine which collects database information from the major search engine index rather than creating one for itself through website crawlers.

Meta Tags (See Also Keyword Tags, Description Tags Etc.): HTML tags placed in the web page for the crawlers and web browsers. They have information about the page description and met keywords which make them essential for SEO and SMO.

Metric: standard of measurement used by analytics programs.

MFA (Made For Advertisements): websites which are developed and maintained only for advertisement and marketing over virtual world.

Microblogging: that blogging platform where you can post snippets of not more than 140 characters. Twitter is the most popular one among the various micro blogging sites available in the world.

Mirror Site: duplicate sites at different address which can affect the rating of the website and its content; however they are not indexed by the search engines due to violating the rules of search engine.

Mobile Marketing: an extension to the online marketing which includes a cell phone rather than computer. But over here the websites need to be developed on different platform just to make sure they look good on the mobile device.

Natural Listings: Also known as natural optimizations, or organic listings, are those listings of the search engine which are considered on the basis of their relevancy with the content searched by the users. It is a good way for developing the organic rank of the website and is enhanced through meaningful content or the links.

Naver: it is the Korea’s largest search engine and web property.

Natural Search Results: those search results which occur due to their relevancy and not due to being paid or advertised.

Nofollow: The links attribute which is mentioned to the search engine for not following the link or counting it in the search engine index or ranking. It is mentioned mostly in the cases where the link is not endorsed.

Noindex: a code which is inserted on a webpage or a site to inform the search engine crawler to not to collect information of that page and not to index it in the search engine index.

Non Reciprocal Link: one way link between the websites where one website need not to link back to the website which has established the link with them. Search engine consider them more as the reciprocal links get same weight age as natural link.

Opt-In: the type of registration when the person requests to be added to a specific list to receive bulk messages like it are done in email marketing.

Opt-Out: the type of registration when person chooses to be receive contract but can anytime sign out from newsletters, calls, emails or any such thing any time. ‘

Organic Listings: same as natural listings( refer natural listing given above)

Outbound Links: those links which redirects the user by clicking on them to another page or website either within the same site or another website.

PageRank: it is a Google algorithm which is used to determine the importance of the page and its relevancy on the search engine result. It is also known as PR. Google releases its PR list for the websites, but also maintains a list for internal use as well.

Paid Inclusion: it is an internet marketing program where websites are charged for their inclusion in the search engine index. It is mostly done for trusted sites only that are popular for providing quality content.

Paid Listings: Paid listings are those listings that search engines sell to advertisers. It is typically done via paid inclusion programs. Furthermore, natural listings are not sold to the advertisers. 

Paid Placement: Paid placement stands for a program in which listings of advertisers are assured to emerge on the result page when particular Keywords are targeted to search.

Paid Search: Paid search is a kind of background advertising where website holders pay a marketing charge, typically grounded on advertisement views to have their website search results revealed in peak placement on result pages of search engines.

Pay-For-Performance: In SEO, Pay-For-Performance is famous as a synonym for pay-per-click, straining to promoters as they are only paying for advertisements that carry out in order to deliver traffic, as contrasting to CPM-grounded ads, which charge cash, yet if they don’t produce a click.

Pay per Click (PPC): Pay per Click is also known as cost per click that is an online advertising mold used to drive traffic towards the websites. In this, advertisers are required to pay the publisher when the advertisement is clicked.

Permission Marketing: Permission marketing all along the position of opt-in registrations focuses on getting the approval of users previous to being got in touch with or, in several cases, yet considering an advertisement. Permission marketing is centered on the perception that individuals are ever more tuning out the salvo of ads they make out every day.

Pop-Under: Pop-Under is an ad that unwraps in a novel Web Browser window once users visit a specific page or obtain several additional actions. It seems to be measured less infuriating as compared to Pop-up advertisements, as the novel window comes into view behind the accessible one.

Pop-Up: Pop-Up is enormously harmed sort of online marketing advertisement that opens a novel window on the user’s monitor that moderately or entirely wrap their existing web browser window. There are several search engines ban advertisements that generate a definite numbers of pop-up ads.

Portal: A web poster is also known as public portal which stands for a website or service that provides the users with a wide range of resources and services like forums, e-mail, search engines, and online shopping centers.

PPA (Pay Per Action): Pay Per Action (PPA) sometimes is also referred to Cost Per Action that is an internet advertising costing model, where the advertisers are required to pay for every particular action such as a purchase, a form submission, and so on that are associated with the advertisement. 

Press Optimization: Press optimization stands for optimizing the press releases for search engines. The course of action of press optimization is similar to search engine optimization to some extent. However, its main focal point is the keyword usage in content formation considering how press releases are frequently taken up by blogs of new media.

Proprietary Method (Bullshit, Snake Oil): Proprietary method (bullshit, snake oil) is a sales terms that typically used by SEO service providers in order to entail that they have ability to do something exceptional to attain top ranking in search engines.

Query: Query is a phrase typically used for keywords or search term. Inside the Google AdWords search query reports demonstrate the authentic terms that searchers accustomed to hit on the promoters’ advertisements, contrasting the promoted keywords that are in their account.

Rank: In SEO, rank or ranking stands for where a website or webpage is positioned inside search engine outfalls. A web page rank inside the search engine is also usually known as position.

Real Simple Syndication (RSS): Real Simple Syndication (RRS) is an ever more famous novel technology that lets information being early common on websites or given openly to users as per their plea. RSS feeds generate novel internet advertising prospects, however marketers are still deliberating how best to utilize them. 

Reciprocal Link: Reciprocal link is a link that replaces between two sites. These two sites exhibit a link to the other site anywhere on their pages that is usually much less attractive as compared to a with no return inbound link.

Redirect: Redirect is one of several techniques used to alter the address of a landing page like when a site is shifted to a novel domain.

Remarketing: Remarketing stands for a Google AdWords’s term used for retargeting.

Results Page: Result page is also submitted as a search engine results page.

Retargeting: also known as remarketing, it is that ad which is used to keep the website or brand in front of the web user, even though he has left your website. It is done through the cookies which are stored in the computer of the user whenever he visits a website.

Return on Investment (ROI): money or profits generated through the online marketing are return on investment. All the SEO or digital marketing companies keep an eye on the returns they are providing to their clients’ websites or online marketing.

Rich Media: those web advertisement pages which are more engaging then static banner pages or advertisement due to animations and other form of media that used in it.

Robot or Bot: A program, also known as spider or a crawler, which moves through internet or website to collect data. Used by search engines for determining ranking of the page.

Robots.Txt: the file which contains the information for which page is to be indexed or not by the search engine.

ROI (Return On Investment): given twice(already explained)

Run Of Site (ROS): those banner advertisements which can appear on any part of the site. It is much cheaper than the regular advertisement.

Sandbox: sandbox is the term given to the alleged action of Google that they place all the new sites in a category not allowing them to rank well, however this phenomena is not supported by many SEOs.

Scraping: stealing content, copying content from another website and publishing it as own, is known as scraping. Many websites are offering services to fight against scraping and improving original content availability on virtual world.

Search Engines: online or offline tool which helps people to look for things and find relevant information for a particular search keywords. Some of the major search engines Are Google, Yahoo and Bing.

Search Engine Marketing: Marketing technique which is used for promoting about a brand on the internet through search engines. Search Engine Optimization and Paid Listings are all part of Search Engine Marketing.

Search Engine Optimization (SEO): the technique which is used to increase the presence of a brand on search engine by telling the search engine crawler that the information presents on website is relevant and useful.

Search Engine Reputation Management (SERM): it is the strategy which is used to improve the presence on the search engine using various search engine marketing techniques like search engine optimization, blogging, social media, paid search. Start early for better result.

Search Engine Results Page: the result page of search engine that appears after the user has entered a keyword to look for information.

Search Retargeting: when the advertiser is allowed to show advertisement on search page, for a particular keyword search even if the user has never visited his site is known as search retargeting.

Search Terms: those words or group of words which are used to look for any information on the search engine by searching for them. The search engine will then provide information relevant to the search terms and other specifics like location, search history and preferences of the user.

SEM: Please see Search Engine marketing e.g. paid search, search engine optimization and other such techniques.

SEO: Please See Search Engine Optimization(explained above)

SERP: Please See Search Engine Results Page

Site Map: that page which consists of all the information regarding the website’s user accessible web pages. It is also provided in the root directory for the search engine crawler, thus it can access every web page properly for collecting its information.

SMM (Social Media Marketing): Social Media Marketing or SMM is referred to a website, brand promotion, or product/service offers that are advertised via social media sites such as facebook and twitter.

Site Retargeting: Exhibiting advertisers’ ads to a visitor grounded on a visit to their site, or individual page of their site is the mainly common outline of site retargeting.

Social Commerce: Social commerce refers to selling products or services online via social media channels just like “electronic commerce” was abbreviated to “e-commerce”.

Social Media: Social Media is a type of online media where information is uploaded mostly via user submission. Several diverse forms of social media counting further recognized formats such as Forum and Blogs.

Spam Ad Page (Spamad Page): Spam ad page or spamad page is a “Made for Advertisement” page which applies tattered or engine created text for content and has no authentic importance to users other than the minor significance of the advertisements.

Spamdexing: spamdexing is also referred to search engine spamming that is the tact of misleadingly altering web pages in order to upsurge the ability of them being located close to the opening of search engine results.

Spam: Spam is referred to discarded data send through e-mail or put on a website in order to game a search engine. Spam to a search engine stands for web content that the search engine estimates to be harmful to its labor to bring pertinent, quality search results.

Spammer: the term “spammer” is referred to a clever, diabolical person who obtains free hysterically ads crosswise the sphere in millions of individuals electronic mail boxes. 

Spider: Typically, search engines have spiders creep via every connected web pages to collect information for containing the site in their organic listings and also employ to establish their ranking on assorted search terms.

Spider Trap: aspider trap is also referred to crawler trap that is bundle of web pages, which may deliberately or inadvertently be used to ground a search bot for producing an endless number of requests or ground a inadequately structured crawler to crash.

Splash Page: Splash page is spark greet page containing little text that is planned to draw & keep the attention of users. 

Splog: Splog is abbreviated form of spam blog that is slang term used to depict blogs that are created merely to endorse associate websites to assist those sites attain an improved search engine page ranking.

Static Page: Static page is a web page devoid of active content or variables like session IDs in the URL. These pages are considered ideal for SEO work in which they are welcoming to search engine spiders.

Stickiness: How frequently users come back to a website. In order to make a site stickier, several methods like constant updates, news feeds, and elite content all play a great role.

Submission: Submission is an action of submitting a URL for insertion into inbox of search engine. If not done via paid insertion, submission in general doesn’t pledge listing.

Tags: Tags are the phrases used to depict and sort out personal blog posts, videos, and images. 

Targeting: Targeting is an act of forming the online marketing campaigns for attracting assured precise groups to potential customers.

Text Ad: Text ads stand for online ads that take account of just printed copy. Paid listings which are establish on the major search engines’ result pages are presently text ads.

Text Link: Text link is a simple HTML link that doesn’t occupy explicit or particular code such as flash.

Time on Page: Time on page is referred to the number of time that users spend on one page previous to leaving it. It is a signal of eminence and relevancy.

Toolbar PageRank (PR): the ranking of the web page decided by the Google algorithm deciding its importance. As it is updated few times a year, it cannot be trusted for current ranking and also need not to be confused with PR value.

TLD: top level domain, the highest hierarchy domain name which is suffixed to the internet domain name. Like .com, .edu, .org, .gov, and .net.

Tracking Code: that information which is included in the URL to track the performance and effectiveness of the online advertisement.

URI: Uniform Resource Identifier, those characters which are used to identify the web resource.

URL: Uniform Resource Locator, a unique address having unique combination of letters and characters used by any website or web page.

Unique Value Proposition (UVP): the unique special factor of a brand or company which is enhanced by the company for selling the product. This factor decides why the buyers should be interested in your product.

Universal Search: the search result in which the relevant information belonging to different types of categories are placed in one single search page like images, videos, local search and the general search. This makes the search page more rich and useful for the user.  

Usability: the ease with which a user can use or go through a website without having any difficulty or confusion is known as usability.

User Generated Content (UGC): that content which is posted by the users as it is done in forums, blogs and other places thus increasing the content availability, but UGC is doubted for its credibility and quality.

Viral Marketing: the method of marketing in which advertisements are catchy and attractive thus users will pass them on without any fee. It has a wider reach and low cost.

Web 2.0: those websites or online services which encourage user participation thus increasing the brand image. Most of the blogs and social interaction sites are web 2.0.

Web Browser: it is the software which is installed on user computer to browse the worldwide web through an established internet connection. Popular web browsers are Internet Explorer, Google Chrome, Safari and Mozilla Firefox.

Webinar: those seminars which are organized on the virtual world rather than real world, web seminars or webinars are open to anyone who has an internet connection and a computing device. It is a great opportunity for business to increase their reach beyond the borders.

Web Metrics: similar as Google analytics(refer Google analytics given above)

Weibo: Microblogging in china is known as Weibo, there are two popular sites Sina Weibo and Tencent Weibo/ it is similar to twitter, which is the renowned Microblogging site in the world.

White Hat Seo: opposite to black hat spam SEO, white hat SEO is ethical and as per the guidelines of the search engine. In white hat SEO they do not manipulate the search engine result page ranks.

Widget (Gadget, Gizmo): those small programs on web pages that have specific function, making the web page more engaging to the users.

Wiki: a website which is similar to blog but a little informative and reliable then the blogs. Here the users are invited to share information with credits which are then again used by the rest of the web users.

Wordpress: A content management system, which was originally developed for blogs but now it, is also being used for making websites due to its flexibility and feasibility.

Xml: Extensible Markup Language, data delivery/ scripting language used by programmers for classify properties of documents.

Yandex:it is a Russian search engine serving as the major search engine for Russia and other countries that were part of the Soviet Union. It has its own paid search program like Google AdWords, known as Yandex Direct.

Z-Index: The Z-index is a property of CSS that lets the users to better manage the spotting of extending beyond the elements. This element is every so often utilized for black hat SEO reasons.

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